Currently the world’s 4th largest smartphone manufacturer, Xiaomi is a Chinese electronics company headquartered in Beijing.The company’s founder and CEO, Lei Jun, believes that high-quality technology doesn’t need to cost a fortune.To that end, Mi delivers phenomenal hardware and software services and creates high-end phones at mass-market prices.
With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi has been able to achieve what it values most – a deep reach into the lives of millenials.Now Xiaomi, through its partnership with Smarlink, has opened its doors to Pakistan.
Pakistan is the world’s 6th largest market for smartphones. In 2015 only, there were 125 million mobile subscribers in the country. According to Pakistan Startup Report, the figure can potentially go up to 110 million people in the next 4 years.There couldn’t have been a better time for Xiaomi to reach out to Pakistan, where affordable and feature-rich smartphones dominate the market.Secondly ,77% of the country’s population is below the age of 30 which matches Xiaomi’s target market goals.